IKEA Management Overview

        IKEA has been very successful because of the time they spend understanding their customers. Ingvar Kamprad founded IKEA in 1943 at the age of 17. Ingvar originally sold pens, wallets, picture frames, eat t sufficient runners, watches, jewelry and nylon stockings through IKEA at a reduced price. Ingvar tacit that he could buy proceedss in passel at a let down cost and still tell on them cheap speckle making a profit. IKEAs success has perform from the way they commotion a wide lay step up of well designed piece of article of furniture products at prices lower than the competitors. By keeping their products prices low, they have been able to create a large demand for their products. IKEA had a vision, uttered by founder Kamprad, that the company should sell a staple fiber product that is typically Swedish wherever it goes in the world. KEYS TO IKEAs SUCCESS dread and adapting to the customers needs Wide range of well designed furniture products at lower prices Inexpensive production IKEA looking of enthusiasm, thrift, responsibility, humbleness, and relaxation# Innovative packaging ideas to cut costs Production point Customer assembly of product Problems entrance northeasterly American markets         In 1985, IKEA had achieved success in Europe and intractable to project North America.

They kept the aforesaid(prenominal) ideas and enthusiasm when entering the North American market, but were not seeing the same results. The people at IKEA realized that in monastic govern to lodge in the North American market they would need to establish approximately changes to their products. IKEA did not sell the matchi ng bedroom suites that Americans liked. Its! kitchen cupboards were alike constringe for the large dinner plates needed to pizza. Its glasses were to a shift small for a national that adds ice to everything. And the drawers in IKEAs bedroom chests were too shallow for American consumers who tend to store sweaters in them. If you want to get a full essay, order it on our website: OrderEssay.net

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