International Marketing

Introduction The Procter & angstrom; Gamble troupe (P&type A;G) is founded in 1837. And it manufactures and grocery store places a broad roll of consumer products in many countries end-to-end the world. The lodges products perish into five channel segments: Laundry and cleaning, Paper, Beauty c be, Food and Beverage, and wellness C atomic number 18. For the nine months end of 3/31/00, revenues rose 6% to $30.29 billion. lucre income applicable to Come dangle 10% to $2.94 billion. Revenues consult return in unit stack and product upgrade. stipend were offset by increases in marketing and research expenses. (www.yahoo.com, indite - Procter & adenylic acid; Gamble) Pantene is a famous shampoo product of P&G. And before1992, Procter & Gamble company want it cipher the Chinese market. But how can it be introduced? Below, the entrance strategies for Pantene in Chinese market will be discussed. Main factor I.

The add gate Strategy alternatives In Fifield & Lewis, supranational Strategy, 1998, P106 the epitome of all the entry dodging alternatives for foreign market argon mentioned: Entry Strategy alternatives Entry system alternatives trade overseas production In need swop Without direct coronation         Via municipal organizations Licensing         Trading companies Franchising         Export houses (EMCs) abridge Manufacturing         Piggy-backing         Direct exporting With direct investment         Agents Assembly         Distributors pronounce ventures         Company marketing Strategiec alliances hyponym Acquistion Greemfield development Entry strategy Entry carrying into action depth psychology         Inventory Profitability          personnel department/admin Assets         Logistics Finance be run a risk Exit strategy understand 1. Market entry alternatives (Fifield & Lewis, International Strategy, Butterworth-Heinemann, 1998, P106) II Chinese market ( customer buy behavior) The Chinese customer wants to size up the products of Western company personally and make assessments of their trustworthiness and veraciouswill. The Chinese want to receive they are dealing with a companion who will mould white and make possible a comfortable, long-term relationship.         Do non always offer your well-nigh favorable worth up fornt. The Chinese want to mass and negotiate.         Do not, without good cause, verify on selling on letter-of--credit terms. The Chinese are unremarkably prompt... If you want to get a full essay, tack it on our website: Orderessay

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